This new packaging design for the Australian brand Mystery Key Wine was dedicated to men and women who loves interaction and playfulness. This design used their original logo, a key hole, as a custome die cut on the packaging. With a transparent plastic paper installed on the packaging, customers will be able to see the wine through the keyhole. As for the label on the wine, there is a teardown on top of the label, when customers tore the part, the door will open and the poem will be discovered. The customer will receive a free key-shaped corkscrew, so they can enjoy their wine as soon as they bought it.